Connecting the Dots: Uncovering the Power of Customer Journey Mapping in Boosting Marketing and Sales Alignment

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review

Originalsprog	Engelsk
Publikationsdato	2024
Status	Udgivet - 2024
Begivenhed	The Industrial Marketing and Purchasing Group (IMP) conference - University of Oulu, Oulu, Finland Varighed: 28 aug. 2024 → 30 aug. 2024

Konference	The Industrial Marketing and Purchasing Group (IMP) conference
Lokation	University of Oulu
Land/Område	Finland
By	Oulu
Periode	28/08/2024 → 30/08/2024

AUB Link

@conference{f5eaf94c975241749fc013b7fba81595,

title = "Connecting the Dots: Uncovering the Power of Customer Journey Mapping in Boosting Marketing and Sales Alignment",

author = "Andreea Bujac and Holger Roschk and Bhatti, {Waheed Akbar}",

year = "2024",

language = "English",

note = "The Industrial Marketing and Purchasing Group (IMP) conference ; Conference date: 28-08-2024 Through 30-08-2024",

}

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review