Consumer ethnocentrism and Country of origin effect: The brand perception of Romanian consumers concerning a Danish beer brand

Andrea Ioana Iacob

Consumer ethnocentrism and Country of origin effect: The brand perception of Romanian consumers concerning a Danish beer brand

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review

44 Downloads (Pure)

Abstract

The research on consumer ethnocentrism and country of origin effect is quite substantial in the area of consumer research, but there are competing views as to how low involvement products influence and interact with consumer ethnocentrism and country of origin in a transitional market setting. The results of the present study show that COO, consumer ethnocentrism and demographic characteristics have a significant impact on the consumers’ perception of the Danish beer brand Tuborg.

Originalsprog	Engelsk
Publikationsdato	2013
Antal sider	8
Status	Udgivet - 2013
Begivenhed	22 IMDA World Business Congress - National Taipei University, Taipei, Taiwan Varighed: 25 jun. 2013 → 29 jun. 2013

Konference

Konference	22 IMDA World Business Congress
Lokation	National Taipei University
Land/Område	Taiwan
By	Taipei
Periode	25/06/2013 → 29/06/2013

Adgang til dokumentet

http://www.imda.cc/IMDA/IMDAWEB/imda/22%20World%20Business%20Congress/IMDA%202013%20Congress%20Proceedings%20June%2011%20(3).pdf

AUB Link

Søg efter materialet i Aalborg Universitetsbiblioteks søgemaskine

1 Organisering af eller deltagelse i workshop, kursus, seminar, udstilling eller lignende

22 IMDA World Business Congress
Bujac (Iacob), A. (Deltager)
29 jun. 2013
Aktivitet: Deltagelse i faglig begivenhed › Organisering af eller deltagelse i workshop, kursus, seminar, udstilling eller lignende

1 Ph.d.-afhandling

Country-of-origin effect and consumer brand perception: A developed and emerging market perspective
Iacob, A., 2014, Aalborg: Aalborg Universitetsforlag. 215 s.
Publikation: Ph.d.-afhandling

Åben adgang
Fil
2992 Downloads (Pure)

Citationsformater

@conference{fe50b7313acb47b98d34fd3462e82984,

title = "Consumer ethnocentrism and Country of origin effect: The brand perception of Romanian consumers concerning a Danish beer brand",

abstract = "The research on consumer ethnocentrism and country of origin effect is quite substantial in the area of consumer research, but there are competing views as to how low involvement products influence and interact with consumer ethnocentrism and country of origin in a transitional market setting. The results of the present study show that COO, consumer ethnocentrism and demographic characteristics have a significant impact on the consumers{\textquoteright} perception of the Danish beer brand Tuborg. ",

keywords = "Consumer ethnocentrism, country of origin, brand perception",

author = "Iacob, {Andrea Ioana}",

note = "Article in Proceedings; 22 IMDA World Business Congress ; Conference date: 25-06-2013 Through 29-06-2013",

year = "2013",

language = "English",

}

TY - CONF

T1 - Consumer ethnocentrism and Country of origin effect

T2 - 22 IMDA World Business Congress

AU - Iacob, Andrea Ioana

N1 - Article in Proceedings

PY - 2013

Y1 - 2013

N2 - The research on consumer ethnocentrism and country of origin effect is quite substantial in the area of consumer research, but there are competing views as to how low involvement products influence and interact with consumer ethnocentrism and country of origin in a transitional market setting. The results of the present study show that COO, consumer ethnocentrism and demographic characteristics have a significant impact on the consumers’ perception of the Danish beer brand Tuborg.

AB - The research on consumer ethnocentrism and country of origin effect is quite substantial in the area of consumer research, but there are competing views as to how low involvement products influence and interact with consumer ethnocentrism and country of origin in a transitional market setting. The results of the present study show that COO, consumer ethnocentrism and demographic characteristics have a significant impact on the consumers’ perception of the Danish beer brand Tuborg.

KW - Consumer ethnocentrism, country of origin, brand perception

M3 - Paper without publisher/journal

Y2 - 25 June 2013 through 29 June 2013

ER -

Consumer ethnocentrism and Country of origin effect: The brand perception of Romanian consumers concerning a Danish beer brand

Abstract

Konference

Adgang til dokumentet

AUB Link

Fingeraftryk

Aktiviteter

22 IMDA World Business Congress

Publikation

Country-of-origin effect and consumer brand perception: A developed and emerging market perspective

Citationsformater