Abstract
The existence of the Danish consumers' online ethnocentric tendency is tested through quantitative methods.
Originalsprog | Engelsk |
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Publikationsdato | jun. 2018 |
Status | Udgivet - jun. 2018 |
Begivenhed | 7th Aalborg Conference on International Business: The Rise of New Approaches to Internationalization: Strategic and Managerial Implications - Comwell Conference Center, Aalborg, Danmark Varighed: 30 maj 2018 → 2 jun. 2018 Konferencens nummer: 7th |
Konference
Konference | 7th Aalborg Conference on International Business |
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Nummer | 7th |
Lokation | Comwell Conference Center |
Land/Område | Danmark |
By | Aalborg |
Periode | 30/05/2018 → 02/06/2018 |