@inbook{f9164cbf09f64e17a72b40e3d610a6d5,
title = "Consumer-oriented innovation in the food and personal care products sectors: understanding consumers and using their insights in the innovation process",
author = "K.G. Grunert and B.B. Jensen and Sonne, {A. M.} and K. Bruns{\o} and J. Scholderer and Byrne, {D. V.} and L. Holm and Christian Clausen and A. Friis and G. Hyldig and Kristensen, {Niels Heine} and C. Lettl",
year = "2010",
doi = "10.1533/9781845699970.1.3",
language = "English",
isbn = "978-1-84569-567-5",
series = "Series in Food Science, Technology and Nutrition",
publisher = "Woodhead Publishing",
pages = "3--24",
booktitle = "Consumer-Driven Innovation in Food and Personal Care Products",
}