TY - JOUR
T1 - Consumers’ values and attitudes and their relation to the consumption of pork products
T2 - a study from Q-PorkChains in Brazil
AU - de Barcellos, Marcia Dutra
AU - Perin, M.G.
AU - Perez-Cueto, Armando
AU - Saab, M.S.M.
AU - Grunert, Klaus G
PY - 2012
Y1 - 2012
N2 - Consumers’ attitudes and personal values were assessed, investigating if those constructs affect the consumption of pork products. Empirical data was collected through a survey performed with 482 consumers in Brazil, according to Q-PorkChains project definitions. Attitudes towards the environment and nature are quite positive, although ethnocentrism is also present. Industrial food production seems to be an accepted system, but consumers are showing that environmental sustainability must not be forgotten. Consumers with more ‘traditionalist’ values prefer fresh, whilst those with ‘adventurous’ values prefer processed pork products. The development of innovative pork products aiming to attend to these different groups represents interesting opportunities for the pork chain.
AB - Consumers’ attitudes and personal values were assessed, investigating if those constructs affect the consumption of pork products. Empirical data was collected through a survey performed with 482 consumers in Brazil, according to Q-PorkChains project definitions. Attitudes towards the environment and nature are quite positive, although ethnocentrism is also present. Industrial food production seems to be an accepted system, but consumers are showing that environmental sustainability must not be forgotten. Consumers with more ‘traditionalist’ values prefer fresh, whilst those with ‘adventurous’ values prefer processed pork products. The development of innovative pork products aiming to attend to these different groups represents interesting opportunities for the pork chain.
KW - Pork
KW - Consumers
KW - Values
KW - Attitudes
KW - Brazil
UR - http://www.scopus.com/inward/record.url?scp=84870711375&partnerID=8YFLogxK
U2 - 10.3920/JCNS2012.x004
DO - 10.3920/JCNS2012.x004
M3 - Journal article
SN - 1569-1829
VL - 12
SP - 41
EP - 54
JO - Journal on Chain and Network Science
JF - Journal on Chain and Network Science
IS - 1
ER -