Corporate Social Responsibility or Corporate Social Control? A mapping and discussion of corporate health promotion in Denmark

Line Schmeltz, Matilde Nisbeth Brøgger

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskningpeer review

Resumé

Corporate Social Responsibility (CSR) programs, initiatives and activities are by now an integrated part of doing business, and today, the majority of companies are thus engaged in activities designed to minimize environmental impact, to secure employee benefits, and safe and fair working conditions throughout the supply chain, etc. Also, health promotion has entered the workplace through initiatives such as fruit schemes, access to a workplace gym, etc. Recently, however, a new category of health-related CSR initiative has appeared, namely worksite health promotion that is not confined to the work site as such, but which crosses over into the private life of the employees. Examples include workplace smoking cessation programs, the use of sleep apps and health checks focusing on calculating BMI, measuring blood pressure, cholesterol, body age, etc. The aim of this paper is to identify and map the extent and nature of such initiatives among the Danish frontrunner companies of CSR with a view to discussing the potential dark side of communicating such “employee benefits”.

The study will provide a first mapping of health-related initiatives offered to Danish employees in terms of extent and category. Furthermore, based on this mapping, we will discuss the implications of work-site health promotion initiatives that cross over into the employees’ private lives.

Konference

KonferenceThe dark side of communication
LokationAAU
LandDanmark
ByAAlborg
Periode14/08/201916/08/2019
Internetadresse

Fingerprint

Social control
Corporate Social Responsibility
Health promotion
Denmark
Health
Work place
Employees
Crossover
Employee benefits
Environmental impact
Working conditions
Body mass index
Sleep
Supply chain
Smoking cessation
Fruit
Integrated
Blood pressure
Cholesterol

Citer dette

Schmeltz, L., & Nisbeth Brøgger, M. (2019). Corporate Social Responsibility or Corporate Social Control? A mapping and discussion of corporate health promotion in Denmark. Abstract fra The dark side of communication, AAlborg, Danmark.
Schmeltz, Line ; Nisbeth Brøgger, Matilde. / Corporate Social Responsibility or Corporate Social Control? A mapping and discussion of corporate health promotion in Denmark. Abstract fra The dark side of communication, AAlborg, Danmark.
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abstract = "Corporate Social Responsibility (CSR) programs, initiatives and activities are by now an integrated part of doing business, and today, the majority of companies are thus engaged in activities designed to minimize environmental impact, to secure employee benefits, and safe and fair working conditions throughout the supply chain, etc. Also, health promotion has entered the workplace through initiatives such as fruit schemes, access to a workplace gym, etc. Recently, however, a new category of health-related CSR initiative has appeared, namely worksite health promotion that is not confined to the work site as such, but which crosses over into the private life of the employees. Examples include workplace smoking cessation programs, the use of sleep apps and health checks focusing on calculating BMI, measuring blood pressure, cholesterol, body age, etc. The aim of this paper is to identify and map the extent and nature of such initiatives among the Danish frontrunner companies of CSR with a view to discussing the potential dark side of communicating such “employee benefits”. The study will provide a first mapping of health-related initiatives offered to Danish employees in terms of extent and category. Furthermore, based on this mapping, we will discuss the implications of work-site health promotion initiatives that cross over into the employees’ private lives.",
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Schmeltz, L & Nisbeth Brøgger, M 2019, 'Corporate Social Responsibility or Corporate Social Control? A mapping and discussion of corporate health promotion in Denmark' The dark side of communication, AAlborg, Danmark, 14/08/2019 - 16/08/2019, .

Corporate Social Responsibility or Corporate Social Control? A mapping and discussion of corporate health promotion in Denmark. / Schmeltz, Line; Nisbeth Brøgger, Matilde.

2019. Abstract fra The dark side of communication, AAlborg, Danmark.

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskningpeer review

TY - ABST

T1 - Corporate Social Responsibility or Corporate Social Control? A mapping and discussion of corporate health promotion in Denmark

AU - Schmeltz, Line

AU - Nisbeth Brøgger, Matilde

PY - 2019

Y1 - 2019

N2 - Corporate Social Responsibility (CSR) programs, initiatives and activities are by now an integrated part of doing business, and today, the majority of companies are thus engaged in activities designed to minimize environmental impact, to secure employee benefits, and safe and fair working conditions throughout the supply chain, etc. Also, health promotion has entered the workplace through initiatives such as fruit schemes, access to a workplace gym, etc. Recently, however, a new category of health-related CSR initiative has appeared, namely worksite health promotion that is not confined to the work site as such, but which crosses over into the private life of the employees. Examples include workplace smoking cessation programs, the use of sleep apps and health checks focusing on calculating BMI, measuring blood pressure, cholesterol, body age, etc. The aim of this paper is to identify and map the extent and nature of such initiatives among the Danish frontrunner companies of CSR with a view to discussing the potential dark side of communicating such “employee benefits”. The study will provide a first mapping of health-related initiatives offered to Danish employees in terms of extent and category. Furthermore, based on this mapping, we will discuss the implications of work-site health promotion initiatives that cross over into the employees’ private lives.

AB - Corporate Social Responsibility (CSR) programs, initiatives and activities are by now an integrated part of doing business, and today, the majority of companies are thus engaged in activities designed to minimize environmental impact, to secure employee benefits, and safe and fair working conditions throughout the supply chain, etc. Also, health promotion has entered the workplace through initiatives such as fruit schemes, access to a workplace gym, etc. Recently, however, a new category of health-related CSR initiative has appeared, namely worksite health promotion that is not confined to the work site as such, but which crosses over into the private life of the employees. Examples include workplace smoking cessation programs, the use of sleep apps and health checks focusing on calculating BMI, measuring blood pressure, cholesterol, body age, etc. The aim of this paper is to identify and map the extent and nature of such initiatives among the Danish frontrunner companies of CSR with a view to discussing the potential dark side of communicating such “employee benefits”. The study will provide a first mapping of health-related initiatives offered to Danish employees in terms of extent and category. Furthermore, based on this mapping, we will discuss the implications of work-site health promotion initiatives that cross over into the employees’ private lives.

KW - CSR

KW - CSR communication

KW - work-site health

KW - employee

KW - corporate social control

KW - work-site health promotion

KW - corporate health ethic

M3 - Conference abstract for conference

ER -

Schmeltz L, Nisbeth Brøgger M. Corporate Social Responsibility or Corporate Social Control? A mapping and discussion of corporate health promotion in Denmark. 2019. Abstract fra The dark side of communication, AAlborg, Danmark.