Country-of-origin effect and consumer brand perception: A developed and emerging market perspective

Andreea Iacob

doi:10.5278/vbn.phd.socsci.00007

Country-of-origin effect and consumer brand perception: A developed and emerging market perspective

Andreea Iacob

Publikation: Ph.d.-afhandling (grad tildelt)

3590 Downloads (Pure)

Abstract

This dissertation investigates the impact of country of origin on the
brand perception of consumers from developed and emerging countries.
Particularly, the aim is to explore the impact of the country of origin on the
Western consumers’ brand perception of high involvement products with
multiple countries of origin and the Central Eastern European consumers’
brand perception of low involvement products from developed countries. It
comprises a summary report, consisting of an introduction, a methodology
chapter, a conclusions chapter and four research papers.

Originalsprog	Engelsk
Vejledere	Kuada, John, Hovedvejleder
Udgivelsessted	Aalborg
Udgiver	Aalborg Universitetsforlag
ISBN'er, elektronisk	978-87-7112-238-1
DOI	https://doi.org/10.5278/vbn.phd.socsci.00007
Status	Udgivet - 2014

Adgang til dokumentet

10.5278/vbn.phd.socsci.00007

Andrea Ioana Iacob_EPUBForlagets udgivne version, 2,81 MB

AUB Link

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Ph. d.-grad
Bujac (Iacob), A.
29/11/2014
4 elementer af Mediedækning
Presse/medie

3 Bidrag til bog/antologi
3 Paper uden forlag/tidsskrift
1 Tidsskriftartikel

Country of origin effect on brand perception: A systematic review of the literature from the last two decades (1993-2013)
Iacob, A., 2016, PERSPECTIVES ON INTERNATIONAL BUSINESS: Theories and Practice. Kuada, J. (red.). Adonis & Abbey Publishers, s. 221-277 50 s.
Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning › peer review
Country-of-Origin Effect on Brand Perception: A Systematic Review of the Literature between 1993 and 2013
Iacob, A. I., 2016, Perspectives on International Business: Theories and Practice. Kuada, J. (red.). Adonis & Abbey Publishers, Bind 3. s. 221-275 54 s.
Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning › peer review
Country-of-origin Effects on Consumer Brand Perception of Familiar vs. Unfamiliar Brands of Technological Complex Products in a Developed Market Setting
Sørensen, J. & Iacob, A., 2016, Perspectives on International Business: Theories and Practice. Kuada, J. (red.). Adonis & Abbey Publishers, 18 s.
Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning › peer review

Citationsformater

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author = "Andreea Iacob",

note = "John Kuada, Hovedvejleder",

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AB - This dissertation investigates the impact of country of origin on the brand perception of consumers from developed and emerging countries. Particularly, the aim is to explore the impact of the country of origin on the Western consumers’ brand perception of high involvement products with multiple countries of origin and the Central Eastern European consumers’ brand perception of low involvement products from developed countries. It comprises a summary report, consisting of an introduction, a methodology chapter, a conclusions chapter and four research papers.

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Country-of-origin effect and consumer brand perception: A developed and emerging market perspective

Abstract

Adgang til dokumentet

AUB Link

Fingeraftryk

Presse/Medier

Ph. d.-grad

Publikation

Country of origin effect on brand perception: A systematic review of the literature from the last two decades (1993-2013)

Country-of-Origin Effect on Brand Perception: A Systematic Review of the Literature between 1993 and 2013

Country-of-origin Effects on Consumer Brand Perception of Familiar vs. Unfamiliar Brands of Technological Complex Products in a Developed Market Setting

Citationsformater