Country-of-origin effect and industrial buyer behavior: A systematic literature review

Andreea Ioana Bujac; Per Servais

Country-of-origin effect and industrial buyer behavior: A systematic literature review

Andreea Ioana Bujac
, Per Servais

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

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Abstract

This paper presents the results of a systematic review of 12 papers (11 empirical papers and 1 literature review) that have studied the country of origin (COO) effect on industrial buyer’s behavior towards suppliers and products in the period 1995-2014. The findings suggest that the existing knowledge can be divided under two research themes: COO and industrial buyer perception of suppliers, and multiple countries of origin and their impact on industrial buyer perception

Originalsprog	Engelsk
Tidsskrift	Journal of Business and Industrial Marketing
ISSN	0885-8624
Status	Afsendt - okt. 2018

Citationsformater

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Country-of-origin effect and industrial buyer behavior: A systematic literature review

Abstract

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Citationsformater