Coupons from Deal Sites as Gifts: Impact of Gender, of Age, and of Personality Traits

Antonin Pavlicek, Frantisek Sudzina

Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskningpeer review

1 Citationer (Scopus)

Abstrakt

There already exist studies on what influences use of deal sites. But there is a gap in literature when it comes to purchasing coupons from deal sites and then using them as gifts. The paper analyzes whether gender, age and personality traits influence such behavior. Big Five Inventory traits and narcissism were used. The impact of age was significant. Significance of agreeableness and of narcissism were somewhat above cutoff value 0.05, therefore borderline significant. All of them have positive effect.
OriginalsprogEngelsk
Titel30th Bled eConference : Digital Transformation – From Connecting Things to Transforming Our Lives
RedaktørerAndreja Pucihar, Mirjana Kljajić Borštnar, Christian Kittl, Pascal Ravesteijn, Roger Clarke, Roger Bons
UdgivelsesstedMaribor
ForlagUniversity of Maribor Press
Publikationsdato2017
Sider461-470
ISBN (Elektronisk)978-961-286-043-1
DOI
StatusUdgivet - 2017
Begivenhed30th Bled eConference Digital Transformation: From Connecting Things to Transforming Our Lives - Bled, Slovenien
Varighed: 18 jun. 201721 jun. 2017

Konference

Konference30th Bled eConference Digital Transformation
Land/OmrådeSlovenien
ByBled
Periode18/06/201721/06/2017

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