@inbook{705eba1a73da4556911426296c092bf3,
title = "Data collection",
keywords = "Qualitative Methods, Consumer research, Interview, Observations, Document analysis, Sampling, focus group interview, Go-along interviews, Narrative interviews, On-line interviews, Probes",
author = "Thomas Bj{\o}rner",
year = "2015",
language = "English",
isbn = "978-87-412-5853-9",
pages = "57--94",
editor = "Thomas Bj{\o}rner",
booktitle = "Qualitative Methods for Consumer Research",
publisher = "Hans Reitzels Forlag",
address = "Denmark",
}