Projekter pr. år
This study examines the risk perception of decision-makers in small and medium sized enterprises (SMEs) and the factors underlying these perceptions in the process of internationalization of their firms. While risk perception has been identified as a potential predictor variable in internationalisation research, very little work has been done exploring the factors and processes that shape decision-makers’ perception of risk. A qualitative interview-based approach was adopted by collecting data from thirty-two Danish SMEs operating in four different industries. Findings suggest that while risk awareness exists, decision-makers do not perceive internationalisation as risky behaviour. Findings highlight the importance of decision-makers’ background, including cognitive and psychological characteristics, such as self-efficacy and locus of control, and their experiences in explaining risk perceptions associated with firm internationalisation.
|Tidsskrift||International Journal of Export Marketing|
|Status||Udgivet - 2016|
FingeraftrykDyk ned i forskningsemnerne om 'Decision-makers' Risk Perception in the Internationalisation of Small and Medium-Sized Firms'. Sammen danner de et unikt fingeraftryk.
- 1 Afsluttet
Risk, Risk Perception and SME Internationalization
01/01/2017 → 31/12/2020
Projekter: Projekt › Forskning