Defining features of Behaviour Design - Considering Context

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Abstrakt

Since the early recognition of Persuasive Technologies, the notion of digital design with the intent to influence and change attitudes and behaviors has evolved tremendously. Digital influence and behavior design is now recognize in a variety of theoretical and methodological approaches, and behavior design is continuously influencing more complex application domains. With the develop-ment of the field emerges a need for clearer understanding of these different de-sign approaches, their possibilities and limitations, in order for designers to iden-tify and apply the best approach depending on the intent and context. In this pa-per, we discuss some of the primary overlaps between Nudging and Persuasive Design. Moreover, we point towards research in neuroscience in order to high-light a potential need to reconsider central elements of persuasive design, such as efficient praise and rewards. The aim of the paper is to contribute to the ongoing discussion about the role of behavior design in digital media, and the ethical con-siderations that emerge from this domain.
OriginalsprogEngelsk
TitelPersuasive 2021 - Proceedings of the 16th international conference on persuasive tecgnology
RedaktørerRaian Ali, Birgit Lungrin, Fred Charles
ForlagSpringer
Publikationsdato23 jun. 2021
Sider308-319
ISBN (Trykt)9783030794590
DOI
StatusUdgivet - 23 jun. 2021
BegivenhedPersuasive 2021 - The 16th International Conference on Persuasive Technologies - Bournemouth Universitys, Storbritannien
Varighed: 12 apr. 202114 apr. 2021
Konferencens nummer: 16
https://persuasive2021.bournemouth.ac.uk/

Konference

KonferencePersuasive 2021 - The 16th International Conference on Persuasive Technologies
Nummer16
LokationBournemouth Universitys
Land/OmrådeStorbritannien
Periode12/04/202114/04/2021
Internetadresse
NavnLecture Notes in Computer Science
Vol/bind12684
ISSN0302-9743

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