TY - GEN
T1 - Deployment, usage and impact of social media tools in small and medium enterprises
T2 - 6th International Conference on Social Computing and Social Media, SCSM 2014 - Held as Part of 16th International Conference on Human-Computer Interaction, HCI International 2014
AU - Papachristos, Eleftherios
AU - Katsanos, Christos
AU - Karousos, Nikolaos
AU - Ioannidis, Ioannis
AU - Fidas, Christos
AU - Avouris, Nikolaos
N1 - Copyright:
Copyright 2016 Elsevier B.V., All rights reserved.
PY - 2014
Y1 - 2014
N2 - Social media are today engaging millions of users and provide a great venue for various business activities of Small and Medium Enterprises (SMEs). However, many SMEs have been slow to adopt them due to perceived barriers such as lack of resources, negative views about their usefulness, and unfamiliarity with technology. Social Media Tools (SMTs) aim to lift some of these barriers by helping companies monitor, manage and enhance their social media presence. This paper presents a study that investigates the deployment, overall user experience and impact of such SMTs in SMEs. Four SMTs were introduced to three regional SMEs with diverse profiles. The SMEs freely used the tools for a period of one month, and both qualitative (e.g. perceived issues) and quantitative data (e.g. Facebook page fans, Twitter followers) were collected before, during and after the study. Evaluation results are presented per SME and common themes are tentatively discussed.
AB - Social media are today engaging millions of users and provide a great venue for various business activities of Small and Medium Enterprises (SMEs). However, many SMEs have been slow to adopt them due to perceived barriers such as lack of resources, negative views about their usefulness, and unfamiliarity with technology. Social Media Tools (SMTs) aim to lift some of these barriers by helping companies monitor, manage and enhance their social media presence. This paper presents a study that investigates the deployment, overall user experience and impact of such SMTs in SMEs. Four SMTs were introduced to three regional SMEs with diverse profiles. The SMEs freely used the tools for a period of one month, and both qualitative (e.g. perceived issues) and quantitative data (e.g. Facebook page fans, Twitter followers) were collected before, during and after the study. Evaluation results are presented per SME and common themes are tentatively discussed.
KW - case study
KW - small and medium size enterprises
KW - SME
KW - social media
UR - http://www.scopus.com/inward/record.url?scp=84958535683&partnerID=8YFLogxK
U2 - 10.1007/978-3-319-07632-4_8
DO - 10.1007/978-3-319-07632-4_8
M3 - Article in proceeding
AN - SCOPUS:84958535683
SN - 9783319076317
T3 - Lecture Notes in Computer Science (including subseries Lecture Notes in Artificial Intelligence and Lecture Notes in Bioinformatics)
SP - 79
EP - 90
BT - Social Computing and Social Media - 6th International Conference, SCSM 2014, Held as Part of HCI International 2014, Proceedings
PB - Physica-Verlag
Y2 - 22 June 2014 through 27 June 2014
ER -