@inbook{010425f569ac4ab1a26cbe738e47ce13,
title = "Destination branding challenges - or why getting the right umbrella can be difficult",
keywords = "tourism, destination branding, stakeholder relations",
author = "Anette Therkelsen and Henrik Halkier",
year = "2012",
month = dec,
language = "English",
isbn = "978-82-450-1410-5",
pages = "353--369",
editor = "Furunes, {Trude } and Mykletun, {Reidar } and Einar Marnburg",
booktitle = "Current research in hospitality and tourism",
publisher = "Fagbokforlaget",
}