Trust as a concept found its way to business literature and it became a widely-used variable. Societal trust is systematically measured since 1960s. Later, it was discovered that two statements, which were used as opposite ends of dichotomous questions, are not truly opposite. The aim of this article is to investigate if gender and personality traits influence rating of these two statement. And if so, if it is possible to account for these factors and to create a robust trust indicator from these two statements after all. Big Five Inventory-10 is used to measure personality traits. Findings are that one measure of trust is significantly influenced by agreeableness, while the other is possibly influenced by neuroticism but the relationship is only borderline significant. With regards to the second goal, it is not possible to create a single trust indicator with reasonable properties even with adding personality traits into the equation. This article is a replication of a previous study. This study uses 1-5 Likert scales while the previous used 1-7 Likert scales, while all the questions/statements stayed the same. The difference is that both measures (not only the first measure) of trust were significantly influenced by agreeableness, while neuroticism had a borderline significant impact on the first, not the second measure of trust.
|Tidsskrift||Central European Journal of Management|
|Status||Udgivet - 2016|