Drivers of online export performance: The importance of firm- and country-level factors

Publikation: Konferencebidrag uden forlag/tidsskriftPaper uden forlag/tidsskriftForskningpeer review


Research on factors affecting the export performance of firms is attracting scholarly attention. However, few studies have explored the factors affecting the online export performance of firms, that is, when the crossing of national boundaries takes place in the virtual rather than the real or spatial domain. Using a sample of 8.705 firms from 26 different countries, this study examines the impact of institutional development and firm resources on the online export performance of firms. The goal of the study is to increase our knowledge about what drives online export performance. The study shows that online export barriers influences online export propensity, but not the online export intensity of firms. In contrast, institutional development does not explain online export propensity, but once the choice to engage in cross-border e-commerce has been made, the institutional development of the home country influences the online export intensity. Empirical results also show that firm size and foreign ownership positively influence online export performance.
StatusUdgivet - 2019
BegivenhedAIB 2019 Annual Meeting - Copenhagen Business School, Copenhagen, Danmark
Varighed: 24 jun. 201927 jun. 2019


KonferenceAIB 2019 Annual Meeting
LokationCopenhagen Business School


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