Dual Value Creation and Business Model Design: An Ethnographic Study of an Internationalizing NGO

Romeo V. Turcan

Dual Value Creation and Business Model Design: An Ethnographic Study of an Internationalizing NGO

Publikation: Konferencebidrag uden forlag/tidsskrift › Paper uden forlag/tidsskrift › Forskning › peer review

Abstrakt

This ethnographic research explores the process of business model design in the context of an NGO internationalizing to an emerging market. It contributes to the business model literature by investigating how this NGO - targeting multiple key stakeholders - was experimenting (1) with value proposition; (2) creating the value/promise; and (3) delivering the value. Theoretically the paper is grounded in the dynamic capability view of the firm providing venues for future research and implications for policy and practice.

Originalsprog	Engelsk
Publikationsdato	maj 2017
Status	Udgivet - maj 2017
Begivenhed	Business Model Conference - Ca’Foscari University, Venice, Venice, Italien Varighed: 18 maj 2017 → 19 maj 2017 http://www.businessmodelconference.com/

Konference

Konference	Business Model Conference
Lokation	Ca’Foscari University, Venice
Land	Italien
By	Venice
Periode	18/05/2017 → 19/05/2017
Internetadresse	http://www.businessmodelconference.com/

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1 Igangværende

TBRP: Theory Building Research Programme
Turcan, R., Fraser, N., Fast, M. & Simonsen, M. K.
Department of Business and Management, Faculty of Social Sciences, Aalborg University, Aalborg, Denmark.
14/09/2012 → …
Projekter: Projekt › Forskning

Citationsformater

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AB - This ethnographic research explores the process of business model design in the context of an NGO internationalizing to an emerging market. It contributes to the business model literature by investigating how this NGO - targeting multiple key stakeholders - was experimenting (1) with value proposition; (2) creating the value/promise; and (3) delivering the value. Theoretically the paper is grounded in the dynamic capability view of the firm providing venues for future research and implications for policy and practice.

KW - Business Model Innovation

KW - NGO

KW - Emerging Markets

KW - Dynamic Capability

KW - Internationalization

KW - Ethnography

KW - Theory Building

KW - Moldova

M3 - Paper without publisher/journal

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Dual Value Creation and Business Model Design: An Ethnographic Study of an Internationalizing NGO

Abstrakt

Konference

TBRP: Theory Building Research Programme

Citationsformater