Dual Value Creation and Business Model Design: An Ethnographic Study of an Internationalizing NGO

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Abstrakt

This ethnographic research explores the process of business model design in the context of an NGO internationalizing to an emerging market. It contributes to the business model literature by investigating how this NGO - targeting multiple key stakeholders - was experimenting (1) with value proposition; (2) creating the value/promise; and (3) delivering the value. Theoretically the paper is grounded in the dynamic capability view of the firm providing venues for future research and implications for policy and practice.
OriginalsprogEngelsk
Publikationsdatomaj 2017
StatusUdgivet - maj 2017
BegivenhedBusiness Model Conference - Ca’Foscari University, Venice, Venice, Italien
Varighed: 18 maj 201719 maj 2017
http://www.businessmodelconference.com/

Konference

KonferenceBusiness Model Conference
LokationCa’Foscari University, Venice
LandItalien
ByVenice
Periode18/05/201719/05/2017
Internetadresse

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Citationsformater

Turcan, R. V. (2017). Dual Value Creation and Business Model Design: An Ethnographic Study of an Internationalizing NGO. Afhandling præsenteret på Business Model Conference, Venice, Italien.