E-Markets in the Battle Zone between Relationship and Transaction Marketing

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

AUB Link

@article{e059bcf08c0a11da8c84000ea68e967b,

title = "E-Markets in the Battle Zone between Relationship and Transaction Marketing",

author = "S{\o}rensen, {Olav Jull} and Reimer Ivang",

year = "2005",

language = "English",

volume = "15",

pages = "393--404",

journal = "Electronic Markets",

issn = "1019-6781",

publisher = "Physica-Verlag",

number = "4",

}