Educating product based start-ups: Focusing on the business or the product?

Mads Prahl Jørgensen, Rasmus Hald Vindeløv, Linda Nhu Laursen

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Abstrakt

A product-based start-up will need to both develop their product as well as their business model to succeed. However, as a start-up typically only has limited resources, they often tend to focus on either the business or product side. While it is commonly acknowledged that both the business and the product need to be for a product-based start-up to succeed, we however find many educational programmes drive start-ups to refocus on the business aspects. In this article we study the different challenges that occur when starting a start-up focus on the business or product respectively. We map the process and the challenges of product and business-based start-ups, to understand common obstacles, tendencies and solution strategies. Through case studies of 7 start-ups that went through business focused start-up programmes we find, how business focused start-up programmes, help and forces product focused firms, to develop and take business aspects into account. Opposite we also identify, while developing, the product is central for a product-based start-up, we however find these aspects do not receive the same attention in educational programmes for start-ups, and how business based firms are left on their own. We suggest educational programmes for start-ups to take the focus of the start-up in mind, so they may assist with complementary knowledge on either business or product aspects.

OriginalsprogEngelsk
TitelDS 104: Proceedings of the 22nd International Conference on Engineering and Product Design Education (E&PDE 2020), VIA Design, VIA University in Herning, Denmark. 10th -11th September 2020 : The Value of Design & Engineering Education in a Knowledge Age
RedaktørerLyndon Buck, Erik Bohemia, Hilary Grierson
Antal sider6
ForlagDesign Society
Publikationsdato2020
Artikelnummer163727
ISBN (Elektronisk)978-1-912254-10-1
DOI
StatusUdgivet - 2020
Begivenhed22th International Conference on Engineering and Product Design Education - VIA Design, VIA University, Herning, Danmark
Varighed: 10 sep. 202011 sep. 2020
Konferencens nummer: DS 104
https://epde.info/2020/

Konference

Konference22th International Conference on Engineering and Product Design Education
NummerDS 104
LokationVIA Design, VIA University
Land/OmrådeDanmark
ByHerning
Periode10/09/202011/09/2020
Internetadresse
NavnProceedings Of The International Conference On Engineering And Product Design Education

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