Emergence of Film Industries in Small Countries

On the Needs for an Integrated Cluster and Branding Strategy

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskning

Resumé

Studies on the spatial organisation of film industries have grown steadily during the last decade. This has resulted in a highly valuable stream of research concerned with the clustering of the film industry. This literature has, however, neglected to pay attention to the specificities of the challenges faced by small countries aimed at building up a film industry in the context of global dominance by media conglomerates located in major audio-visual hubs such as Hollywood, New York and Paris. The conventional cluster and regional innovation systems-literature highlight respectively reduced transaction costs, cluster-based learning and knowledge externalities, tax incentives and systemic effects in explaining the spatial distribution of film activities. These factors are all supply factors. We illustrate how the supply factor based explanations need to integrate demand side factors for explaining emergence of film clusters located in small countries. Based on an original case study on the emergence of the Copenhagen film cluster, we document how the co-evolution of cluster externalities and shared branding (i.e. demand side) paved the way for its successful transformation emergence in the context of a small country. The findings unveil factor specific to smaller nations.
OriginalsprogEngelsk
Publikationsdato2014
StatusUdgivet - 2014
BegivenhedAAG Annual Meeting - Tampa, Florida, USA
Varighed: 7 apr. 201412 apr. 2014
http://www.aag.org/cs/2014_tampa_highlights

Konference

KonferenceAAG Annual Meeting
LandUSA
ByTampa, Florida
Periode07/04/201412/04/2014
Internetadresse

Fingerprint

Branding strategy
Small countries
Film industry
Integrated
Factors
Externalities
Coevolution
Regional innovation systems
Conglomerate
Specific factors
Hollywood
Branding
Transaction costs
Specificity
Spatial distribution
Clustering
Hub
Tax incentives

Citer dette

@conference{f0ab791bb49645bb911719cb0a758e55,
title = "Emergence of Film Industries in Small Countries: On the Needs for an Integrated Cluster and Branding Strategy",
abstract = "Studies on the spatial organisation of film industries have grown steadily during the last decade. This has resulted in a highly valuable stream of research concerned with the clustering of the film industry. This literature has, however, neglected to pay attention to the specificities of the challenges faced by small countries aimed at building up a film industry in the context of global dominance by media conglomerates located in major audio-visual hubs such as Hollywood, New York and Paris. The conventional cluster and regional innovation systems-literature highlight respectively reduced transaction costs, cluster-based learning and knowledge externalities, tax incentives and systemic effects in explaining the spatial distribution of film activities. These factors are all supply factors. We illustrate how the supply factor based explanations need to integrate demand side factors for explaining emergence of film clusters located in small countries. Based on an original case study on the emergence of the Copenhagen film cluster, we document how the co-evolution of cluster externalities and shared branding (i.e. demand side) paved the way for its successful transformation emergence in the context of a small country. The findings unveil factor specific to smaller nations.",
keywords = "Film, Brand, Branding, SME",
author = "Jan Vang and Annalisa Brambini and Sean Maher",
year = "2014",
language = "English",
note = "null ; Conference date: 07-04-2014 Through 12-04-2014",
url = "http://www.aag.org/cs/2014_tampa_highlights",

}

Vang, J, Brambini, A & Maher, S 2014, 'Emergence of Film Industries in Small Countries: On the Needs for an Integrated Cluster and Branding Strategy' AAG Annual Meeting, Tampa, Florida, USA, 07/04/2014 - 12/04/2014, .

Emergence of Film Industries in Small Countries : On the Needs for an Integrated Cluster and Branding Strategy. / Vang, Jan; Brambini, Annalisa; Maher, Sean .

2014. Abstract fra AAG Annual Meeting, Tampa, Florida, USA.

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskning

TY - ABST

T1 - Emergence of Film Industries in Small Countries

T2 - On the Needs for an Integrated Cluster and Branding Strategy

AU - Vang, Jan

AU - Brambini, Annalisa

AU - Maher, Sean

PY - 2014

Y1 - 2014

N2 - Studies on the spatial organisation of film industries have grown steadily during the last decade. This has resulted in a highly valuable stream of research concerned with the clustering of the film industry. This literature has, however, neglected to pay attention to the specificities of the challenges faced by small countries aimed at building up a film industry in the context of global dominance by media conglomerates located in major audio-visual hubs such as Hollywood, New York and Paris. The conventional cluster and regional innovation systems-literature highlight respectively reduced transaction costs, cluster-based learning and knowledge externalities, tax incentives and systemic effects in explaining the spatial distribution of film activities. These factors are all supply factors. We illustrate how the supply factor based explanations need to integrate demand side factors for explaining emergence of film clusters located in small countries. Based on an original case study on the emergence of the Copenhagen film cluster, we document how the co-evolution of cluster externalities and shared branding (i.e. demand side) paved the way for its successful transformation emergence in the context of a small country. The findings unveil factor specific to smaller nations.

AB - Studies on the spatial organisation of film industries have grown steadily during the last decade. This has resulted in a highly valuable stream of research concerned with the clustering of the film industry. This literature has, however, neglected to pay attention to the specificities of the challenges faced by small countries aimed at building up a film industry in the context of global dominance by media conglomerates located in major audio-visual hubs such as Hollywood, New York and Paris. The conventional cluster and regional innovation systems-literature highlight respectively reduced transaction costs, cluster-based learning and knowledge externalities, tax incentives and systemic effects in explaining the spatial distribution of film activities. These factors are all supply factors. We illustrate how the supply factor based explanations need to integrate demand side factors for explaining emergence of film clusters located in small countries. Based on an original case study on the emergence of the Copenhagen film cluster, we document how the co-evolution of cluster externalities and shared branding (i.e. demand side) paved the way for its successful transformation emergence in the context of a small country. The findings unveil factor specific to smaller nations.

KW - Film, Brand, Branding, SME

M3 - Conference abstract for conference

ER -