Experiences from a Decade: A Universal Approach to Business Model Teaching

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Abstrakt

There are many different approaches to teaching business models. This paper pre-sents a universal five-step approach developed from an ongoing longitudinal ac-tion research project to uncover best-practice in educating and developing business model competencies. The approach is based on the teaching principles of case-based teaching, learning-by-doing and problem-based learning.
OriginalsprogEngelsk
TidsskriftJournal of Business Models
Vol/bind9
Udgave nummer3
Sider (fra-til)50-59
Antal sider10
ISSN2246-2465
DOI
StatusUdgivet - 28 sep. 2021

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