Experiential Learning and its impact on Subsidiary Performance, Internationalization of a Finnish Multinational. Presentation of doctoral research plan European International Business Association Conference (EIBA) (Doctoral Symposium) December 11-13, Uppsala, Sweden.

This study is on experiential learning in host country networks and its impacts performance of subsidiary. This research studies Finnish multinational with global presence through its subsidiaries. The Finnish multinational is a global brand. The research is undertaken with perspective of resource based view and internationalization theory (Uppsala model). There is not enough evidence on internationalization of multinational firms with a global brand, product or technological patent. The research will contribute to existing literature by providing evidence on learning modes from host country experiential learning from its environment. The learning mode will be technological and marketing knowledge. The focus is on production and marketing manager as learning actor/agent. This will be a quantitative methods research. This research through empirical evidence intends to provide better understanding of multinational’s learning and internationalization process. This will provide managers a model for learning and effectively bridging knowledge gaps and identification of opportunities that can influence not only its performance but internationalization decision making.