Exploring New Product Concept Emergence Under Uncertainty in Medical Diagnostics

Matthias Zach, Romeo V. Turcan

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Abstrakt

This paper explores how new product concepts emerge and how development teams adapt, modify these concepts that emerge in the context of uncertainty. Specifically, it studies how cross-functional product development teams elaborate and define new product concepts under uncertainty that are based on fundamentally new technologies within a globally operating In-Vitro Diagnostics corporation. An inductive single-case study design with two embedded cases within an In-Vitro Diagnostics Corporation is employed to study this phenomenon. A wide range of primary and secondary data was collected. Data collection and analysis within and across the embedded cases were informed by grounded theory methods and techniques. Data analysis led to the emergence of scoping as a core variable to explain the emergence of new product concepts under uncertainty. It builds on contextual and temporaling sub-core variables, each having two dimensions, respectively: resource efficacy and context interpreting efficacy, and exploring and normalizing.
OriginalsprogEngelsk
Titel19th International CINet Conference : Continuous Innovation: Spinning out and spinning in
Antal sider10
ForlagContinuous Innovation Network
Publikationsdatosep. 2018
Sider457-466
ISBN (Trykt)978-90-77360-21-7
StatusUdgivet - sep. 2018
BegivenhedInternational CINet Conference - Trinity College, Dubline, Irland
Varighed: 9 sep. 201811 sep. 2018
Konferencens nummer: 19
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Konference

KonferenceInternational CINet Conference
Nummer19
LokationTrinity College
LandIrland
ByDubline
Periode09/09/201811/09/2018
Internetadresse

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Citationsformater

Zach, M., & Turcan, R. V. (2018). Exploring New Product Concept Emergence Under Uncertainty in Medical Diagnostics. I 19th International CINet Conference: Continuous Innovation: Spinning out and spinning in (s. 457-466). Continuous Innovation Network.