Food Place Profiling and the Conformity Paradox

Anette Therkelsen, Szilvia Gyimóthy

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskningpeer review

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Resumé

Drawing on earlier research on local food, terroir, authenticity, food narratives and conformity in branding efforts, we study the place branding strategies of four Danish coastal destinations, each focusing on profiling themselves as food places for tourists. Based on analyses of online food-related promotional material along the food tourism value chain, overlapping food discourses characterised by terroir typicality and historical references are identified. Differences in food discourses also appear which are critical in view of achieving a distinct food place brand. Moreover, it is argued that these destinations appear to conjure up quite generic food place brands where the promotional discourses are conceived as fairly similar thereby giving little substance to local food. The paper concludes with a discussion of alternative promotional discourses aiming at enhancing local food identity.

OriginalsprogEngelsk
Publikationsdatojul. 2015
StatusUdgivet - jul. 2015
BegivenhedCritical Management Studies Conference - Leicester, Storbritannien
Varighed: 8 jul. 201510 jul. 2015
Konferencens nummer: 9
http://www2.le.ac.uk/conference/previous/cms15

Konference

KonferenceCritical Management Studies Conference
Nummer9
LandStorbritannien
ByLeicester
Periode08/07/201510/07/2015
Internetadresse

Fingerprint

Profiling
Food
Paradox
Conformity
Discourse
Local food
Destination
Value chain
Branding strategy
Tourism
Authenticity
Branding
Place branding
Coast
Tourists
Overlapping

Emneord

  • food place profiling
  • food tourism
  • terroir typicality
  • culinary typicality
  • authenticity
  • conformity

Citer dette

Therkelsen, A., & Gyimóthy, S. (2015). Food Place Profiling and the Conformity Paradox. Abstract fra Critical Management Studies Conference, Leicester, Storbritannien.
Therkelsen, Anette ; Gyimóthy, Szilvia. / Food Place Profiling and the Conformity Paradox. Abstract fra Critical Management Studies Conference, Leicester, Storbritannien.
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Therkelsen, A & Gyimóthy, S 2015, 'Food Place Profiling and the Conformity Paradox' Critical Management Studies Conference, Leicester, Storbritannien, 08/07/2015 - 10/07/2015, .

Food Place Profiling and the Conformity Paradox. / Therkelsen, Anette; Gyimóthy, Szilvia.

2015. Abstract fra Critical Management Studies Conference, Leicester, Storbritannien.

Publikation: Konferencebidrag uden forlag/tidsskriftKonferenceabstrakt til konferenceForskningpeer review

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N2 - Drawing on earlier research on local food, terroir, authenticity, food narratives and conformity in branding efforts, we study the place branding strategies of four Danish coastal destinations, each focusing on profiling themselves as food places for tourists. Based on analyses of online food-related promotional material along the food tourism value chain, overlapping food discourses characterised by terroir typicality and historical references are identified. Differences in food discourses also appear which are critical in view of achieving a distinct food place brand. Moreover, it is argued that these destinations appear to conjure up quite generic food place brands where the promotional discourses are conceived as fairly similar thereby giving little substance to local food. The paper concludes with a discussion of alternative promotional discourses aiming at enhancing local food identity.

AB - Drawing on earlier research on local food, terroir, authenticity, food narratives and conformity in branding efforts, we study the place branding strategies of four Danish coastal destinations, each focusing on profiling themselves as food places for tourists. Based on analyses of online food-related promotional material along the food tourism value chain, overlapping food discourses characterised by terroir typicality and historical references are identified. Differences in food discourses also appear which are critical in view of achieving a distinct food place brand. Moreover, it is argued that these destinations appear to conjure up quite generic food place brands where the promotional discourses are conceived as fairly similar thereby giving little substance to local food. The paper concludes with a discussion of alternative promotional discourses aiming at enhancing local food identity.

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KW - culinary typicality

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Therkelsen A, Gyimóthy S. Food Place Profiling and the Conformity Paradox. 2015. Abstract fra Critical Management Studies Conference, Leicester, Storbritannien.