Food Place Profiling and the Conformity Paradox

Anette Therkelsen, Szilvia Gyimóthy

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    Abstrakt

    Drawing on earlier research on local food, terroir, authenticity, food narratives and conformity in branding efforts, we study the place branding strategies of four Danish coastal destinations, each focusing on profiling themselves as food places for tourists. Based on analyses of online food-related promotional material along the food tourism value chain, overlapping food discourses characterised by terroir typicality and historical references are identified. Differences in food discourses also appear which are critical in view of achieving a distinct food place brand. Moreover, it is argued that these destinations appear to conjure up quite generic food place brands where the promotional discourses are conceived as fairly similar thereby giving little substance to local food. The paper concludes with a discussion of alternative promotional discourses aiming at enhancing local food identity.

    OriginalsprogEngelsk
    Publikationsdatojul. 2015
    StatusUdgivet - jul. 2015
    BegivenhedCritical Management Studies Conference - Leicester, Storbritannien
    Varighed: 8 jul. 201510 jul. 2015
    Konferencens nummer: 9
    http://www2.le.ac.uk/conference/previous/cms15

    Konference

    KonferenceCritical Management Studies Conference
    Nummer9
    Land/OmrådeStorbritannien
    ByLeicester
    Periode08/07/201510/07/2015
    Internetadresse

    Emneord

    • food place profiling
    • food tourism
    • terroir typicality
    • culinary typicality
    • authenticity
    • conformity

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