Foreign direct investment motives and marketing strategies in Central and Eastern Europe

Marin Alexandrov Marinov*, Svetla Trifonova Marinova

*Kontaktforfatter

Publikation: Bidrag til bog/antologi/rapport/konference proceedingBidrag til bog/antologiForskningpeer review

OriginalsprogEngelsk
TitelMarketing Challenges in Transition Economies of Europe, Baltic States and the CIS
Antal sider31
ForlagCRC Press/Balkema
Publikationsdato8 apr. 2014
Sider25-55
ISBN (Trykt)0789009617, 9780789009616
ISBN (Elektronisk)9781315809328
StatusUdgivet - 8 apr. 2014

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