Framing Innovation: Product Reasoning Model for Early Phase Innovations

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Designing a remarkable product innovation is a difficult challenge, which businesses today continuously are striving to tackle. This challenge is particularly present in the early phase of innovation, where the main product concept and frames of the innovation is determined. As a main challenge in the early phase is the reasoning process; innovation team are faced with open-ended ill-defines problems, where they need to make decisions about an unknown future having only incomplete, ambiguous and contradicting insights available. We study the reasoning of experts, how they frame to make sense of all the insights and create a basis for decision making in relation to a new project. Based on case studies of five
innovative products from various industries, we suggest a Product Reasoning Model for understanding reasoning and envisioning of new product innovations in the early phases
TitelISPIM Innovation Symposium 2017 : Building the Innovation Century
Antal sider15
ForlagThe International Society for Professional Innovation Management (ISPIM)
Publikationsdato1 dec. 2017
ISBN (Trykt)978-952-335-083-0
StatusUdgivet - 1 dec. 2017
BegivenhedThe ISPIM Innovation Summit - Melbourne, Australien
Varighed: 10 dec. 201713 dec. 2017


KonferenceThe ISPIM Innovation Summit

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