Generating Relational Competitive Advantage from Strategic Technological Partnership

Yimei Hu, Si Zhang, Jizhen Li

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Collaborating with external partners on strategic technological partnerships (STPs) have been popular phenomena for long, which leads new development in existing theories on competitive advantage. Under the relational view, the competitive advantage is jointly generated by alliance firms. Though the relational view of competitive advantage has been proposed for more than a decade, few in-depth empirical researches are down within this field, especially case study on R&D strategic alliance from this perspective. Based on these considerations, we investigate an STP between a Danish transnational corporation and a Chinese private firm aiming to understand how to generate relational competitive from an STP? Based on the explorative case study, we find that there are three key processes related to relational competitive advantage: partner selection, relational rents generation and relational rents appropriation. In order to avoid opportunism and learning races, the success of an STP requires an integration and interaction among three ways of governance: economic investments or hostage, legal contract and trustful social relationships.
TitelProceedings of 10th Globelics International Conference
ForlagGlobelics Reasearch Series
Publikationsdatonov. 2012
StatusUdgivet - nov. 2012
BegivenhedGlobelics: Innovation and development: Opportunities and Challenges in Globalisation - Hangzhou, Kina
Varighed: 9 nov. 201211 nov. 2012
Konferencens nummer: 10



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