Getting out of Dominant Logic Trap: (Un)learning to De-internationalize and Re-internationalize

Publikation: Konferencebidrag uden forlag/tidsskriftPaper uden forlag/tidsskriftForskningpeer review

Abstrakt

Dominant logic can help firms to take advantage of new opportunities. At the same time, it can prevent them from seeing such opportunities, acting as a ‘dominant logic trap’ or ‘dominant logic blinder’. In this paper, we aim to explore how firms get out of such ‘trap’ when faced with de-internationalization and re-internationalization decisions. Through the lenses of business model configuration theory, we study how firms (un)learn from their de-internationalization and how the latter affects their ensuing re-internationalizations decisions and strategies.
OriginalsprogEngelsk
Publikationsdatookt. 2021
StatusAccepteret/In press - okt. 2021
BegivenhedBusiness Model Conference - Aalborg University, Copenhagen, Danmark
Varighed: 5 okt. 20216 okt. 2021
http://businessmodelconference.com/

Konference

KonferenceBusiness Model Conference
LokationAalborg University
Land/OmrådeDanmark
ByCopenhagen
Periode05/10/202106/10/2021
Internetadresse

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