Going global with personas

Lene Nielsen; Kira Storgaard Nielsen; Jan Stage; Jane Billestrup

doi:10.1007/978-3-642-40498-6_27

Going global with personas

Lene Nielsen, Kira Storgaard Nielsen, Jan Stage, Jane Billestrup

Institut for Datalogi

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning › peer review

26 Citationer (Scopus)

Abstract

The persona method is widely used and commonly described both in
scientific literature and in case-based blogs. Most often the descriptions point to
a local context with local user groups and it is difficult to find writings on use
of the method in an international context and in globally distributed teams. This
paper reports from a qualitative study conducted in 2012/13 within 13 Danish
companies and points to how design teams apply several different strategies
when end-users are distributed worldwide. Moreover it shows how the design-
ers value the strength of the method to provide common grounds for the team,
especially for team distributed across countries.
Keywords: personas, scenarios, cross culture, international, design.

Originalsprog	Engelsk
Titel	Human-Computer Interaction – INTERACT 2013 : 14th IFIP TC 13 International Conference, Cape Town, South Africa, September 2-6, 2013, Proceedings, Part IV
Redaktører	Paula Kotzé, Gary Marsden, Gitte Lindgaard, Janet Wesson, Marco Winckler
Antal sider	8
Vol/bind	8120
Forlag	Springer Publishing Company
Publikationsdato	2013
Sider	350-357
ISBN (Trykt)	978-3-642-40497-9
ISBN (Elektronisk)	978-3-642-40498-6
DOI	https://doi.org/10.1007/978-3-642-40498-6_27
Status	Udgivet - 2013
Begivenhed	INTERACT 2013: Designing for diversity - Cape Town, Sydafrika Varighed: 2 sep. 2013 → 6 sep. 2013 Konferencens nummer: 14

Konference

Konference	INTERACT 2013
Nummer	14
Land/Område	Sydafrika
By	Cape Town
Periode	02/09/2013 → 06/09/2013

Navn	Lecture Notes in Computer Science
Vol/bind	8120
ISSN	0302-9743

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10.1007/978-3-642-40498-6_27

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Citationsformater

Nielsen, L., Storgaard Nielsen, K., Stage, J., & Billestrup, J. (2013). Going global with personas. I P. Kotzé, G. Marsden, G. Lindgaard, J. Wesson, & M. Winckler (red.), Human-Computer Interaction – INTERACT 2013: 14th IFIP TC 13 International Conference, Cape Town, South Africa, September 2-6, 2013, Proceedings, Part IV (Bind 8120, s. 350-357). Springer Publishing Company. https://doi.org/10.1007/978-3-642-40498-6_27

Nielsen, Lene ; Storgaard Nielsen, Kira ; Stage, Jan et al. / Going global with personas. Human-Computer Interaction – INTERACT 2013: 14th IFIP TC 13 International Conference, Cape Town, South Africa, September 2-6, 2013, Proceedings, Part IV. red. / Paula Kotzé ; Gary Marsden ; Gitte Lindgaard ; Janet Wesson ; Marco Winckler. Bind 8120 Springer Publishing Company, 2013. s. 350-357 (Lecture Notes in Computer Science, Bind 8120).

@inproceedings{8db93b2904e640e5ac56385d6efa2d69,

title = "Going global with personas",

abstract = "The persona method is widely used and commonly described both inscientific literature and in case-based blogs. Most often the descriptions point toa local context with local user groups and it is difficult to find writings on useof the method in an international context and in globally distributed teams. Thispaper reports from a qualitative study conducted in 2012/13 within 13 Danishcompanies and points to how design teams apply several different strategieswhen end-users are distributed worldwide. Moreover it shows how the design-ers value the strength of the method to provide common grounds for the team,especially for team distributed across countries.Keywords: personas, scenarios, cross culture, international, design.",

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Nielsen, L, Storgaard Nielsen, K, Stage, J & Billestrup, J 2013, Going global with personas. i P Kotzé, G Marsden, G Lindgaard, J Wesson & M Winckler (red), Human-Computer Interaction – INTERACT 2013: 14th IFIP TC 13 International Conference, Cape Town, South Africa, September 2-6, 2013, Proceedings, Part IV. bind 8120, Springer Publishing Company, Lecture Notes in Computer Science, bind 8120, s. 350-357, INTERACT 2013, Cape Town, Sydafrika, 02/09/2013. https://doi.org/10.1007/978-3-642-40498-6_27

Going global with personas. / Nielsen, Lene; Storgaard Nielsen, Kira; Stage, Jan et al.
Human-Computer Interaction – INTERACT 2013: 14th IFIP TC 13 International Conference, Cape Town, South Africa, September 2-6, 2013, Proceedings, Part IV. red. / Paula Kotzé; Gary Marsden; Gitte Lindgaard; Janet Wesson; Marco Winckler. Bind 8120 Springer Publishing Company, 2013. s. 350-357 (Lecture Notes in Computer Science, Bind 8120).

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning › peer review

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Nielsen L, Storgaard Nielsen K, Stage J, Billestrup J. Going global with personas. I Kotzé P, Marsden G, Lindgaard G, Wesson J, Winckler M, red., Human-Computer Interaction – INTERACT 2013: 14th IFIP TC 13 International Conference, Cape Town, South Africa, September 2-6, 2013, Proceedings, Part IV. Bind 8120. Springer Publishing Company. 2013. s. 350-357. (Lecture Notes in Computer Science, Bind 8120). doi: 10.1007/978-3-642-40498-6_27