Growth challenges in small manufacturing ventures from emerging economies: The evidence from Moldova

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Abstrakt

This is a teaching case study that addresses the issues of emergence, legitimation, growth and internationalization of small manufacturing firms located in remote areas in an emerging economy.
OriginalsprogEngelsk
TitelMarketing management in geographically remote industrial clusters : Implications for business-to-consumer marketing
RedaktørerGeorge Tesar, Jan Bodin
ForlagWorld Scientific
Publikationsdato30 jan. 2013
Sider387-404
ISBN (Trykt)978-981-4383-05-9
DOI
StatusUdgivet - 30 jan. 2013

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