Helping Merchants to Assess the Profitability of Deal-of-the-Day Promotions

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@article{bde4cd79882b420fad69f67c8b1c4e7e,

title = "Helping Merchants to Assess the Profitability of Deal-of-the-Day Promotions",

author = "Jochen Reiner and Bernd Skiera",

year = "2018",

doi = "10.1287/inte.2017.0937",

language = "English",

volume = "48",

pages = "247--259",

journal = "Interfaces",

publisher = "Institute for Operations Research and the Management Sciences",

number = "3",

}