| Originalsprog | Engelsk |
|---|---|
| Tidsskrift | Journal of Marketing Research |
| Status | E-pub ahead of print - 2024 |
How Insurance Prices Affect Consumers’ Purchase Decisions: Insurance Price as a Risk Signal
Jochen Reiner, Julia Wamsler, Torsten Bornemann, Martin Natter
Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review