How to Analyse Comprehension in Print Advertising: Advertising Effect from a Peircean Perspective

Christian Andersen, Bent Sørensen

Publikation: Bidrag til tidsskrift › Tidsskriftartikel › Forskning › peer review

Originalsprog	Engelsk
Tidsskrift	Signs - International Journal of Semiotics
Vol/bind	3
Sider (fra-til)	79-114
Antal sider	35
ISSN	1902-8822
Status	Udgivet - 26 aug. 2009

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@article{0656e7c0cfe611de9e10000ea68e967b,

title = "How to Analyse Comprehension in Print Advertising: Advertising Effect from a Peircean Perspective",

author = "Christian Andersen and Bent S{\o}rensen",

year = "2009",

month = aug,

day = "26",

language = "English",

volume = "3",

pages = "79--114",

journal = "Signs - International Journal of Semiotics",

issn = "1902-8822",

publisher = "Danmarks Biblioteksskole Aalborgafdelingen",

}