How to evaluate emotional experiences in television drama series: Improving viewer evaluations by psychophysiological measurements and self-reports

Lene Heiselberg, Thomas Bjørner

Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskningpeer review

Abstrakt

This paper describes experiences with new methodological approaches utilized in early viewer evaluations of a public service television drama series. We would like to challenge self-reports as the only source of data in viewer evaluations of television drama series. Based on two viewer evaluation studies of drama series, we outline the results and pros and cons of electroencephalography (EEG, EMOTIV Epoc, 14 channels) and skin conductance (SC, varioLAB-mini) measurements tested in combination with in-depth interviews and written self-reports. The main contribution within this study is how a one-hour television drama can be measured in an applied research setting. We suggest a research design consisting of skin conductance measurements combined with written self-reports as the preferred method for viewer evaluations of television drama series.
OriginalsprogEngelsk
TitelProceedings of the 36th European Conference on Cognitive Ergonomics, ECCE 2018
Antal sider4
ForlagAssociation for Computing Machinery
Publikationsdato5 sep. 2018
Artikelnummer15
ISBN (Elektronisk)978-1-4503-6449-2
DOI
StatusUdgivet - 5 sep. 2018
Begivenhed30th European Conference on Cognitive Ergonomics, ECCE 2018 - Utrecht, Holland
Varighed: 5 sep. 20187 sep. 2018
Konferencens nummer: 30

Konference

Konference30th European Conference on Cognitive Ergonomics, ECCE 2018
Nummer30
LandHolland
ByUtrecht
Periode05/09/201807/09/2018

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