Hype, Hope, and Hit in Movies: A Contribution to the Metatheory of Bubbles

Nikhilesh Dholakia, Romeo V. Turcan

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Abstrakt

This paper is part of an ongoing project to develop an interdisciplinary metatheory of bubbles, relevant to the contemporary era of globalization and rapid, technology-aided communication flows. Just in the first few years of the 21st century, several bubbles have appeared – the so-called dotcom bubble, the housing bubble, and the financial derivatives bubble.To develop a more general and multidisciplinary conceptual framework for understanding bubbles, we have ongoing projects looking at bubbles of various types: technological, financial, and cultural. This paper focuses on a particular cultural field where relatively small bubbles may form. Movies represent a good arena to examine cultural bubbles on a scale that is not daunting, and where the hype-hope-hit dynamics can be observed more frequently than in most other settings.
OriginalsprogEngelsk
TitelProceedings of the 37th Macromarketing Conference
RedaktørerMichaela Haase, Michael Kleinaltenkamp
ForlagMacromarketing Society, Inc
Publikationsdatojun. 2012
Sider202-206
ISBN (Trykt)978-3-941240-50-6
StatusUdgivet - jun. 2012
Begivenhed37th Annual Macromarketing Conference - Freie Universität Berlin, Berlin, Tyskland
Varighed: 13 jun. 201216 jun. 2012

Konference

Konference37th Annual Macromarketing Conference
LokationFreie Universität Berlin
LandTyskland
ByBerlin
Periode13/06/201216/06/2012

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