Hype, Hope, and Hit in Movies: A Contribution to the Metatheory of Bubbles

Nikhilesh Dholakia, Romeo V. Turcan

Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskningpeer review

354 Downloads (Pure)


This paper is part of an ongoing project to develop an interdisciplinary metatheory of bubbles, relevant to the contemporary era of globalization and rapid, technology-aided communication flows. Just in the first few years of the 21st century, several bubbles have appeared – the so-called dotcom bubble, the housing bubble, and the financial derivatives bubble.To develop a more general and multidisciplinary conceptual framework for understanding bubbles, we have ongoing projects looking at bubbles of various types: technological, financial, and cultural. This paper focuses on a particular cultural field where relatively small bubbles may form. Movies represent a good arena to examine cultural bubbles on a scale that is not daunting, and where the hype-hope-hit dynamics can be observed more frequently than in most other settings.
TitelProceedings of the 37th Macromarketing Conference
RedaktørerMichaela Haase, Michael Kleinaltenkamp
ForlagMacromarketing Society, Inc
Publikationsdatojun. 2012
ISBN (Trykt)978-3-941240-50-6
StatusUdgivet - jun. 2012
Begivenhed37th Annual Macromarketing Conference - Freie Universität Berlin, Berlin, Tyskland
Varighed: 13 jun. 201216 jun. 2012


Konference37th Annual Macromarketing Conference
LokationFreie Universität Berlin

Fingeraftryk Dyk ned i forskningsemnerne om 'Hype, Hope, and Hit in Movies: A Contribution to the Metatheory of Bubbles'. Sammen danner de et unikt fingeraftryk.