Identifying Emotions Provoked by Unboxing in Virtual Reality

Stefan Hvarregaard Tanderup, Markku Reunanen, Martin Kraus

Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskningpeer review

Resumé

Unboxing a product, i.e. removing a newly acquired product from its packaging, often is a momentary strong emotional experience. Therefore, it is increasingly regarded as a critical aspect of packaging design. This study examines the user interaction when unboxing a product in Virtual Reality (VR) by comparing three plain textured boxes, each with a unique packaging design, and by inquiring the participants' emotions provoked by each design. The boxes were created based on the following interaction design guidelines: freedom of interaction, interaction pattern, and richness of motor actions. The findings indicate that there is a difference between the strength of certain positive emotions when unboxing the three boxes in VR. This study discusses the relationships of certain interactions in VR, and how they can shape people's expectations. These findings can serve as guidelines for how designers can improve the virtual experience through different interaction methods, and they provide insights into the differences between the unboxing experience in the real and the virtual world.
OriginalsprogEngelsk
TitelAugmented Reality, Virtual Reality, and Computer Graphics : 6th International Conference, AVR 2019, Santa Maria al Bagno, Italy, June 24–27, 2019, Proceedings, Part I
RedaktørerLucio Tommaso De Paolis, Patrick Bourdot
Antal sider10
ForlagSpringer
Publikationsdato28 jul. 2019
Sider26-35
ISBN (Trykt)978-3-030-25964-8
ISBN (Elektronisk)978-3-030-25965-5
DOI
StatusUdgivet - 28 jul. 2019
Begivenhed6th International Conference on Augmented Reality, Virtual Reality and Computer Graphics - Santa Maria al Bagno (Lecce), Italien
Varighed: 24 jun. 201927 jun. 2019
http://www.salentoavr.it/salento-avr-2019/

Konference

Konference6th International Conference on Augmented Reality, Virtual Reality and Computer Graphics
LandItalien
BySanta Maria al Bagno (Lecce)
Periode24/06/201927/06/2019
Internetadresse
NavnLecture Notes in Computer Science (LNCS)
Vol/bind11613
ISSN0302-9743

Fingerprint

Virtual reality
Packaging

Citer dette

Tanderup, S. H., Reunanen, M., & Kraus, M. (2019). Identifying Emotions Provoked by Unboxing in Virtual Reality. I L. T. De Paolis, & P. Bourdot (red.), Augmented Reality, Virtual Reality, and Computer Graphics: 6th International Conference, AVR 2019, Santa Maria al Bagno, Italy, June 24–27, 2019, Proceedings, Part I (s. 26-35). Springer. Lecture Notes in Computer Science (LNCS), Bind. 11613 https://doi.org/10.1007/978-3-030-25965-5_3
Tanderup, Stefan Hvarregaard ; Reunanen, Markku ; Kraus, Martin. / Identifying Emotions Provoked by Unboxing in Virtual Reality. Augmented Reality, Virtual Reality, and Computer Graphics: 6th International Conference, AVR 2019, Santa Maria al Bagno, Italy, June 24–27, 2019, Proceedings, Part I. red. / Lucio Tommaso De Paolis ; Patrick Bourdot. Springer, 2019. s. 26-35 (Lecture Notes in Computer Science (LNCS), Bind 11613).
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abstract = "Unboxing a product, i.e. removing a newly acquired product from its packaging, often is a momentary strong emotional experience. Therefore, it is increasingly regarded as a critical aspect of packaging design. This study examines the user interaction when unboxing a product in Virtual Reality (VR) by comparing three plain textured boxes, each with a unique packaging design, and by inquiring the participants' emotions provoked by each design. The boxes were created based on the following interaction design guidelines: freedom of interaction, interaction pattern, and richness of motor actions. The findings indicate that there is a difference between the strength of certain positive emotions when unboxing the three boxes in VR. This study discusses the relationships of certain interactions in VR, and how they can shape people's expectations. These findings can serve as guidelines for how designers can improve the virtual experience through different interaction methods, and they provide insights into the differences between the unboxing experience in the real and the virtual world.",
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Tanderup, SH, Reunanen, M & Kraus, M 2019, Identifying Emotions Provoked by Unboxing in Virtual Reality. i LT De Paolis & P Bourdot (red), Augmented Reality, Virtual Reality, and Computer Graphics: 6th International Conference, AVR 2019, Santa Maria al Bagno, Italy, June 24–27, 2019, Proceedings, Part I. Springer, Lecture Notes in Computer Science (LNCS), bind 11613, s. 26-35, 6th International Conference on Augmented Reality, Virtual Reality and Computer Graphics, Santa Maria al Bagno (Lecce), Italien, 24/06/2019. https://doi.org/10.1007/978-3-030-25965-5_3

Identifying Emotions Provoked by Unboxing in Virtual Reality. / Tanderup, Stefan Hvarregaard; Reunanen, Markku; Kraus, Martin.

Augmented Reality, Virtual Reality, and Computer Graphics: 6th International Conference, AVR 2019, Santa Maria al Bagno, Italy, June 24–27, 2019, Proceedings, Part I. red. / Lucio Tommaso De Paolis; Patrick Bourdot. Springer, 2019. s. 26-35 (Lecture Notes in Computer Science (LNCS), Bind 11613).

Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskningpeer review

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N2 - Unboxing a product, i.e. removing a newly acquired product from its packaging, often is a momentary strong emotional experience. Therefore, it is increasingly regarded as a critical aspect of packaging design. This study examines the user interaction when unboxing a product in Virtual Reality (VR) by comparing three plain textured boxes, each with a unique packaging design, and by inquiring the participants' emotions provoked by each design. The boxes were created based on the following interaction design guidelines: freedom of interaction, interaction pattern, and richness of motor actions. The findings indicate that there is a difference between the strength of certain positive emotions when unboxing the three boxes in VR. This study discusses the relationships of certain interactions in VR, and how they can shape people's expectations. These findings can serve as guidelines for how designers can improve the virtual experience through different interaction methods, and they provide insights into the differences between the unboxing experience in the real and the virtual world.

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Tanderup SH, Reunanen M, Kraus M. Identifying Emotions Provoked by Unboxing in Virtual Reality. I De Paolis LT, Bourdot P, red., Augmented Reality, Virtual Reality, and Computer Graphics: 6th International Conference, AVR 2019, Santa Maria al Bagno, Italy, June 24–27, 2019, Proceedings, Part I. Springer. 2019. s. 26-35. (Lecture Notes in Computer Science (LNCS), Bind 11613). https://doi.org/10.1007/978-3-030-25965-5_3