Abstract
Deal sites became a widely used over the period of last several years. But there is still only a limited number of papers investigating their adoption and use from a customer perspective. Most of the research published on the topic is rather exploratory than using existing theories. The Theory of Consumption Values is a marketing theory that explains purchase behavior. The aim of this paper is to test if the Theory of Consumption Values motives influence intention to use deal sites.
| Originalsprog | Engelsk |
|---|---|
| Titel | Selected Papers of the 19th International Conference on Information Technology for Practice 2016 |
| Redaktører | Jan Ministr, Milena Tvrdíková, Jaroslav Ševčík |
| Udgivelsessted | Ostrava |
| Forlag | VSB-Technical University of Ostrava |
| Publikationsdato | 2016 |
| Sider | 357-363 |
| ISBN (Elektronisk) | 978-80-248-3970-7 |
| Status | Udgivet - 2016 |
| Begivenhed | 2016 International Conference on Information Technology for Practice - , Indien Varighed: 22 dec. 2016 → 24 dec. 2016 https://www.ieee.org/conferences_events/conferences/conferencedetails/index.html?Conf_ID=39657 |
Konference
| Konference | 2016 International Conference on Information Technology for Practice |
|---|---|
| Land/Område | Indien |
| Periode | 22/12/2016 → 24/12/2016 |
| Internetadresse |