Individuals’ interactions in non-profit sharing economies: A social exchange theory approach

Marisol Alonso-Vazquez, Marianna Sigala, Giang Thi Linh Phi

Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskningpeer review

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Resumé

The rise of online platforms and sharing economy in the last decade has opened up new opportunities for both locals and tourists’ needs to be better addressed within the context of tourism. Yet little is known about the diverse range of resources being exchanged in tourism-related activities, as well as the overall pre- and post-trip experiences. To address this gap, the current research aims to identify the expectations, actual resources exchanged and final experiences from hosts, guests and non-profits (NPOs) that function as a sharing economy platform. Social exchange theory is utilised to investigate the expectations and actual resources exchanged that drive or impede positive experiences between these three key actors. The data collection will use a Netnography approach and follow-up interviews. The practical contribution of this research will assist NPOs to better design social responsible marketing communication and activities, to avoid discrepancies between expectations and actual resources exchanged.

OriginalsprogEngelsk
TitelConference Proceedings 2018 : Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events
Antal sider510
ForlagThe Council for Australasian Tourism and Hospitality Education (CAUTHE)
Publikationsdato2018
Sider504
StatusUdgivet - 2018
Begivenhed28th Annual Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events - New Castle, NSW, Australien
Varighed: 5 feb. 20188 feb. 2018

Konference

Konference28th Annual Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference
LokationNew Castle
LandAustralien
ByNSW
Periode05/02/201808/02/2018

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Interaction
Resources
Social exchange theory
Tourism
Marketing communications
Discrepancy
Marketing activities
Data collection
Netnography
Tourists

Citer dette

Alonso-Vazquez, M., Sigala, M., & Phi, G. T. L. (2018). Individuals’ interactions in non-profit sharing economies: A social exchange theory approach. I Conference Proceedings 2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events (s. 504). The Council for Australasian Tourism and Hospitality Education (CAUTHE).
Alonso-Vazquez, Marisol ; Sigala, Marianna ; Phi, Giang Thi Linh. / Individuals’ interactions in non-profit sharing economies: A social exchange theory approach. Conference Proceedings 2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events. The Council for Australasian Tourism and Hospitality Education (CAUTHE), 2018. s. 504
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abstract = "The rise of online platforms and sharing economy in the last decade has opened up new opportunities for both locals and tourists’ needs to be better addressed within the context of tourism. Yet little is known about the diverse range of resources being exchanged in tourism-related activities, as well as the overall pre- and post-trip experiences. To address this gap, the current research aims to identify the expectations, actual resources exchanged and final experiences from hosts, guests and non-profits (NPOs) that function as a sharing economy platform. Social exchange theory is utilised to investigate the expectations and actual resources exchanged that drive or impede positive experiences between these three key actors. The data collection will use a Netnography approach and follow-up interviews. The practical contribution of this research will assist NPOs to better design social responsible marketing communication and activities, to avoid discrepancies between expectations and actual resources exchanged.",
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Alonso-Vazquez, M, Sigala, M & Phi, GTL 2018, Individuals’ interactions in non-profit sharing economies: A social exchange theory approach. i Conference Proceedings 2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events. The Council for Australasian Tourism and Hospitality Education (CAUTHE), s. 504, NSW, Australien, 05/02/2018.

Individuals’ interactions in non-profit sharing economies: A social exchange theory approach. / Alonso-Vazquez, Marisol ; Sigala, Marianna ; Phi, Giang Thi Linh.

Conference Proceedings 2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events. The Council for Australasian Tourism and Hospitality Education (CAUTHE), 2018. s. 504.

Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskningpeer review

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AB - The rise of online platforms and sharing economy in the last decade has opened up new opportunities for both locals and tourists’ needs to be better addressed within the context of tourism. Yet little is known about the diverse range of resources being exchanged in tourism-related activities, as well as the overall pre- and post-trip experiences. To address this gap, the current research aims to identify the expectations, actual resources exchanged and final experiences from hosts, guests and non-profits (NPOs) that function as a sharing economy platform. Social exchange theory is utilised to investigate the expectations and actual resources exchanged that drive or impede positive experiences between these three key actors. The data collection will use a Netnography approach and follow-up interviews. The practical contribution of this research will assist NPOs to better design social responsible marketing communication and activities, to avoid discrepancies between expectations and actual resources exchanged.

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Alonso-Vazquez M, Sigala M, Phi GTL. Individuals’ interactions in non-profit sharing economies: A social exchange theory approach. I Conference Proceedings 2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events. The Council for Australasian Tourism and Hospitality Education (CAUTHE). 2018. s. 504