Resumé
Originalsprog | Engelsk |
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Titel | Conference Proceedings 2018 : Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events |
Antal sider | 510 |
Forlag | The Council for Australasian Tourism and Hospitality Education (CAUTHE) |
Publikationsdato | 2018 |
Sider | 504 |
Status | Udgivet - 2018 |
Begivenhed | 28th Annual Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events - New Castle, NSW, Australien Varighed: 5 feb. 2018 → 8 feb. 2018 |
Konference
Konference | 28th Annual Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference |
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Lokation | New Castle |
Land | Australien |
By | NSW |
Periode | 05/02/2018 → 08/02/2018 |
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Individuals’ interactions in non-profit sharing economies: A social exchange theory approach. / Alonso-Vazquez, Marisol ; Sigala, Marianna ; Phi, Giang Thi Linh.
Conference Proceedings 2018: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events. The Council for Australasian Tourism and Hospitality Education (CAUTHE), 2018. s. 504.Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Konferenceartikel i proceeding › Forskning › peer review
TY - GEN
T1 - Individuals’ interactions in non-profit sharing economies: A social exchange theory approach
AU - Alonso-Vazquez, Marisol
AU - Sigala, Marianna
AU - Phi, Giang Thi Linh
PY - 2018
Y1 - 2018
N2 - The rise of online platforms and sharing economy in the last decade has opened up new opportunities for both locals and tourists’ needs to be better addressed within the context of tourism. Yet little is known about the diverse range of resources being exchanged in tourism-related activities, as well as the overall pre- and post-trip experiences. To address this gap, the current research aims to identify the expectations, actual resources exchanged and final experiences from hosts, guests and non-profits (NPOs) that function as a sharing economy platform. Social exchange theory is utilised to investigate the expectations and actual resources exchanged that drive or impede positive experiences between these three key actors. The data collection will use a Netnography approach and follow-up interviews. The practical contribution of this research will assist NPOs to better design social responsible marketing communication and activities, to avoid discrepancies between expectations and actual resources exchanged.
AB - The rise of online platforms and sharing economy in the last decade has opened up new opportunities for both locals and tourists’ needs to be better addressed within the context of tourism. Yet little is known about the diverse range of resources being exchanged in tourism-related activities, as well as the overall pre- and post-trip experiences. To address this gap, the current research aims to identify the expectations, actual resources exchanged and final experiences from hosts, guests and non-profits (NPOs) that function as a sharing economy platform. Social exchange theory is utilised to investigate the expectations and actual resources exchanged that drive or impede positive experiences between these three key actors. The data collection will use a Netnography approach and follow-up interviews. The practical contribution of this research will assist NPOs to better design social responsible marketing communication and activities, to avoid discrepancies between expectations and actual resources exchanged.
KW - tourism
KW - social exchange theory
KW - non-profit organisations
KW - host-guest exchange
KW - sharing economy
M3 - Article in proceeding
SP - 504
BT - Conference Proceedings 2018
PB - The Council for Australasian Tourism and Hospitality Education (CAUTHE)
ER -