Individuals’ interactions in non-profit sharing economies: A social exchange theory approach

Marisol Alonso-Vazquez, Marianna Sigala, Giang Thi Linh Phi

    Publikation: Bidrag til bog/antologi/rapport/konference proceedingKonferenceartikel i proceedingForskningpeer review

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    Abstract

    The rise of online platforms and sharing economy in the last decade has opened up new opportunities for both locals and tourists’ needs to be better addressed within the context of tourism. Yet little is known about the diverse range of resources being exchanged in tourism-related activities, as well as the overall pre- and post-trip experiences. To address this gap, the current research aims to identify the expectations, actual resources exchanged and final experiences from hosts, guests and non-profits (NPOs) that function as a sharing economy platform. Social exchange theory is utilised to investigate the expectations and actual resources exchanged that drive or impede positive experiences between these three key actors. The data collection will use a Netnography approach and follow-up interviews. The practical contribution of this research will assist NPOs to better design social responsible marketing communication and activities, to avoid discrepancies between expectations and actual resources exchanged.

    OriginalsprogEngelsk
    TitelConference Proceedings 2018 : Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events
    Antal sider510
    ForlagThe Council for Australasian Tourism and Hospitality Education (CAUTHE)
    Publikationsdato2018
    Sider504
    StatusUdgivet - 2018
    Begivenhed28th Annual Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference: Get Smart: Paradoxes and Possibilities in Tourism, Hospitality and Events - New Castle, NSW, Australien
    Varighed: 5 feb. 20188 feb. 2018

    Konference

    Konference28th Annual Council for Australasian Tourism and Hospitality Education (CAUTHE) Conference
    LokationNew Castle
    Land/OmrådeAustralien
    ByNSW
    Periode05/02/201808/02/2018

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