Innovating a business model for services with storytelling

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Abstract

In recent years, the notion of business models has been able to innovate the way companies create new business opportunities. However, because business models most often constitute on a complex interplay of several actors, there is a need to be able to explore the nature of a business model.
This paper will propose to describe a business model by means of storytelling. In addition the paper will introduce the concept of archetypes of business models with the aim to seek a pat- tern in the light of the numerous business models available. Two cases will illustrate and dis- cuss storytelling and archetypes, and lead to the conclusion that they represent a valuable ap- proach to understanding and innovating business models.
OriginalsprogEngelsk
TitelAdvances in Production Management Systems. Competitive Manufacturing for Innovative Products and Services : IFIP WG 5.7 International Conference, APMS 2012, Rhodes, Greece, September 24-26, 2012, Revised Selected Papers, Part I
Redaktører Christos Emmanouilidis, Marco Taisch, Dimitris Kiritsis
Antal sider7
Vol/bindPart III
UdgivelsesstedBerlin, Germany
ForlagSpringer Publishing Company
Publikationsdato2013
Sider677-684
ISBN (Trykt)978-3-642-40351-4
ISBN (Elektronisk)978-3-642-40352-1
DOI
StatusUdgivet - 2013
BegivenhedInternational Conference on Advances in Production Management Systems (APMS) - Rhodes, Grækenland
Varighed: 24 sep. 201226 sep. 2012

Konference

KonferenceInternational Conference on Advances in Production Management Systems (APMS)
Land/OmrådeGrækenland
ByRhodes
Periode24/09/201226/09/2012
NavnIFIP AICT - Advances in Information and Communication technology
Vol/bind397
ISSN1868-4238

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