Innovation management - Subject-specific SoMe’s influence in decision-making

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This paper presents the preliminary findings of a research-in-progress in two B2Bs. The area of concern is innovation management in digital businesses; the paper discusses how subject-specific - and perhaps more unknown – social media (SoMe) such as GitHub affects the agendas in digital businesses with spectacular focus at decision-making in product development. Moreover, the paper will suggest how this can be linked to innovation management in digital businesses. The research question is: What is the significance of subject-specific SoMe for product innovation in digital businesses, and how are they utilized constructively in innovation management? The research is based on a qualitative approach consisting of field studies and interviews in two digital B2Bs and is theoretically framed with critical discourse analysis, drawing inspiration from Foucault. Our observations show that software developers' interpretation of innovative ideas or concepts are based on knowledge and dominating discourses on subject-specific SoMe. The important observation here is that innovation managers generally are unaware of this strategic influence.

Keywords: subject-specific social media; social media; decision-making; technical product development; workflow; Innovation management; digital businesses.
Publikationsdato9 jun. 2020
Antal sider7
StatusUdgivet - 9 jun. 2020
BegivenhedISPIM innovation conference: Innovating in Times of Crisis - Virtual Event
Varighed: 7 jun. 202010 jun. 2020
Konferencens nummer: 31


KonferenceISPIM innovation conference
LokationVirtual Event


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