Interactive TV: Interaction and Control in Second-screen TV Consumption

Alexandre Fleury, Jakob Schou Pedersen, Mai Baunstrup, Lars Bo Larsen

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The integration of television and mobile technologies are becoming a reality in today’s home media environments. In order to facilitate the development of future cross-platform broadcast TV services, this study investigated prompting and control strategies for a secondary device in front of the TV. Four workshops provided about 1000 statements from TV consumers trying out working prototypes and engaging in discussions following a semi-structured interview approach. We explored if test participants liked to interact with TV content through a secondary device and which kinds of interaction types they preferred with which content. Overall, we found a clear preference for keeping interactive contents and prompting on the secondary device and broadcast TV content on the primary screen. The workshops generated numerous ideas concerning possible personalization of such service.
TitelAdjunct proceedings of the 10th European interactive TV conference (EuroITV)
Antal sider4
ForlagFraunhofer Institute for Open Communication Systems, FOKUS
ISBN (Elektronisk)978-3-00-038715-9
StatusUdgivet - 2012
Begivenhed10th European Interactive TV Conference - Berlin, Tyskland
Varighed: 4 jul. 20126 jul. 2012


Konference10th European Interactive TV Conference


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