TY - BOOK
T1 - International Business and Emerging Economy Firms
T2 - Volume I: Universal Issues and the Chinese Perspective
A2 - Marinov, Marin Alexandrov
A2 - Marinova, Svetla Trifonova
A2 - Larimo, Jorma
A2 - Leposky, Tiina
PY - 2019/9/23
Y1 - 2019/9/23
N2 - How do firms from emerging economies seek to internationalize their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, with a special focus on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book will provide useful reading for those researching emerging markets and globalization, as well as Asian Business more specifically.
AB - How do firms from emerging economies seek to internationalize their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Taking both a geographic and thematic approach to the topic, the first volume addresses universal challenges such as inclusive innovation, the ethics of corporate leadership, and knowledge management, with a special focus on China. Providing an overview of the strategies and operations involved in internationalizing Chinese firms, this book will provide useful reading for those researching emerging markets and globalization, as well as Asian Business more specifically.
KW - Multinational Enterprises
KW - Internationalization
KW - Asia
KW - Asian Business
KW - International business relationships
KW - globalization
KW - MNCs
KW - Employee commitment
KW - born global
U2 - 10.1007/978-3-030-24482-8
DO - 10.1007/978-3-030-24482-8
M3 - Anthology
SN - 978-3-030-24481-1
VL - 1
T3 - Palgrave Studies of Internationalization in Emerging Markets
BT - International Business and Emerging Economy Firms
PB - Palgrave Macmillan
ER -