TY - BOOK
T1 - International Business and Emerging Economy Firms
T2 - Volume II: European and African Perspectives
A2 - Larimo, Jorma
A2 - Marinov, Marin
A2 - Marinova, Svetla Trifonova
A2 - Leposky, Tiina
PY - 2019
Y1 - 2019
N2 - How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Volume II examines internationalization from the perspective of European and African firms. It covers an array of pressing issues within Europe including responsible business practices between SMEs from developed and emerging countries, and the impact of psychic distance, while coverage of African firms places a spotlight on under-researched countries such as Tanzania, Zambia and Nigeria. Providing further examination of emerging markets and internationalization processes, this second volume offers a comprehensive guide for all researchers of international business.
AB - How do firms from emerging economies strive for the internationalization of their business? This comprehensive two-volume collection tackles this question by taking a closer look at underexplored issues, including bottom of the pyramid (BoP) business models, value creation and co-creation, employee commitment and the ‘born global’ concept. Volume II examines internationalization from the perspective of European and African firms. It covers an array of pressing issues within Europe including responsible business practices between SMEs from developed and emerging countries, and the impact of psychic distance, while coverage of African firms places a spotlight on under-researched countries such as Tanzania, Zambia and Nigeria. Providing further examination of emerging markets and internationalization processes, this second volume offers a comprehensive guide for all researchers of international business.
KW - Emerging Markets/Globalization
U2 - 10.1007/978-3-030-27285-2
DO - 10.1007/978-3-030-27285-2
M3 - Anthology
SN - 978-3-030-27284-5
T3 - Palgrave Studies of Internationalization in Emerging Markets
BT - International Business and Emerging Economy Firms
PB - Palgrave Macmillan
CY - London
ER -