TY - JOUR
T1 - International Market Analysis
T2 - Theories and Methods
AU - Sørensen, Olav Jull
PY - 2009
Y1 - 2009
N2 - The review presents the book International Market Analysis: Theories and Methods, written by John Kuiada, professor at Centre of International Business, Department of Business Studies, Aalborg University. The book is refreshingly new in its way of looking at a classical problem. It looks at market analysis from the point of vie of ways of thinking about markets. Furthermore, the book includes the concept of learning in the analysis of markets og how the way we understand business reality influneces our choice of methodology for market analysis.
AB - The review presents the book International Market Analysis: Theories and Methods, written by John Kuiada, professor at Centre of International Business, Department of Business Studies, Aalborg University. The book is refreshingly new in its way of looking at a classical problem. It looks at market analysis from the point of vie of ways of thinking about markets. Furthermore, the book includes the concept of learning in the analysis of markets og how the way we understand business reality influneces our choice of methodology for market analysis.
KW - markedsnalyse
KW - metode
KW - markedsforståelse
KW - Market analysis. methodology, market understanding.
U2 - 10.1080/10496480902868441
DO - 10.1080/10496480902868441
M3 - Literature review
SN - 1049-6483
VL - 18
SP - 65
EP - 66
JO - Journal of Euromarketing
JF - Journal of Euromarketing
IS - 1
ER -