Internal Social Media

Bidragets oversatte titel: Interne sociale medier

Publikation: Bidrag til bog/antologi/rapport/konference proceedingEncyclopædiartikelForskningpeer review

Resumé

Internal social media is a web-based communication arena that provides all organizational members with a communication opportunity. The media has emerged in organizations since 2004, and is increasingly seen as a way of giving employees a voice in organizations which can benefit the organization in terms of knowledge sharing, collaboration, and employee participation and engagement. The first wave of studies of internal social media was primarily from an information-systems perspective and focused more on its adoption, its affordances, and the outcome of its introduction. The second wave of studies was more concerned with studying the dynamics of communication on internal social media, in order to understand coworkers as strategic communicators and how communication on internal social media can constitute the organization. With a successful introduction of internal social media, coworkers can become co-authors of organizations, so the media offers new challenges and opportunities for internal strategic communication.
OriginalsprogEngelsk
TitelInternational Encyclopedia of Strategic Communication
RedaktørerR. L. Heath, W. Johansen
Antal sider9
Vol/bindVol II
Udgivelses stedBoston
ForlagWiley-Blackwell
Publikationsdato2018
Sider784-792
ISBN (Trykt)978-1-119-01071-5
DOI
StatusUdgivet - 2018

Fingerprint

Communication
Social media
Employees
Visibility
Strategic communication
Rhetoric
Organizational communication
Knowledge sharing
Internal communication
Web-based
Perceived risk
Persistence
Organizational identity

Emneord

  • communicative leadership
  • employee voice
  • enterprise social media
  • internal social media
  • organizational communication
  • participatory communication
  • internal communication

Citer dette

Madsen, V. T. (2018). Internal Social Media. I R. L. Heath, & W. Johansen (red.), International Encyclopedia of Strategic Communication (Bind Vol II, s. 784-792). Boston: Wiley-Blackwell. https://doi.org/10.1002/9781119010722.iesc0091
Madsen, Vibeke Thøis. / Internal Social Media. International Encyclopedia of Strategic Communication. red. / R. L. Heath ; W. Johansen. Bind Vol II Boston : Wiley-Blackwell, 2018. s. 784-792
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abstract = "Internal social media (ISM) is a web-based communication arena that provides members of an organization with a communication opportunity. ISM paves the way for both horizontal and upward communication, and it also has the ability to develop knowledge sharing and participatory communication across the organizational hierarchy. In this respect, employees become increasingly active and influential communicators in organizations, and this leads to new challenges and opportunities for strategic communication. Communication on ISM differs from other types of internal communication due to the visibility and persistence of the communication and the ease with which employees can contribute (Treem & Leonardi, 2012). In addition to the communication itself, the names, faces, and perhaps even the job positions and locations of the employees communicating are visible to everyone in the organization. This visibility gives employees a powerful voice in organizations, one that can increase their organizational engagement as well as highlight any shortcomings in the organization. At the same time, ISM turns coworkers into reflective and strategic communicators and allows organizations to become more reflective. Following rhetorical arena theory, ISM is defined as an interactive and dynamic communication arena in which multiple voices act and communicate to, with, against, past, and about each other (Frandsen & Johansen, 2017).The communication arena is perceived as being watched by imagined audiences (Marwick & boyd, 2011), and this influences not only the perceived risks of communicating, but the strategies used by organizational members when they communicate. Coworkers and leaders can discuss and negotiate the organizational identity, and communication in the arena can help them to make sense of their work and of the organization.",
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Madsen, VT 2018, Internal Social Media. i RL Heath & W Johansen (red), International Encyclopedia of Strategic Communication. bind Vol II, Wiley-Blackwell, Boston, s. 784-792. https://doi.org/10.1002/9781119010722.iesc0091

Internal Social Media. / Madsen, Vibeke Thøis.

International Encyclopedia of Strategic Communication. red. / R. L. Heath; W. Johansen. Bind Vol II Boston : Wiley-Blackwell, 2018. s. 784-792.

Publikation: Bidrag til bog/antologi/rapport/konference proceedingEncyclopædiartikelForskningpeer review

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Madsen VT. Internal Social Media. I Heath RL, Johansen W, red., International Encyclopedia of Strategic Communication. Bind Vol II. Boston: Wiley-Blackwell. 2018. s. 784-792 https://doi.org/10.1002/9781119010722.iesc0091