Internal Social Media

Bidragets oversatte titel: Interne sociale medier

Vibeke Thøis Madsen

Publikation: Bidrag til bog/antologi/rapport/konference proceedingEncyclopædiartikelForskningpeer review


Internal social media is a web-based communication arena that provides all organizational members with a communication opportunity. The media has emerged in organizations since 2004, and is increasingly seen as a way of giving employees a voice in organizations which can benefit the organization in terms of knowledge sharing, collaboration, and employee participation and engagement. The first wave of studies of internal social media was primarily from an information-systems perspective and focused more on its adoption, its affordances, and the outcome of its introduction. The second wave of studies was more concerned with studying the dynamics of communication on internal social media, in order to understand coworkers as strategic communicators and how communication on internal social media can constitute the organization. With a successful introduction of internal social media, coworkers can become co-authors of organizations, so the media offers new challenges and opportunities for internal strategic communication.
Bidragets oversatte titelInterne sociale medier
TitelInternational Encyclopedia of Strategic Communication
RedaktørerR. L. Heath, W. Johansen
Antal sider9
Vol/bindVol II
ISBN (Trykt)978-1-119-01071-5
StatusUdgivet - 2018


  • communicative leadership
  • employee voice
  • enterprise social media
  • internal social media
  • organizational communication
  • participatory communication
  • internal communication

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