Introduction: Changing the Game

Magy Seif El-Nasr; Anders Drachen; Alessandro Canossa

doi:10.1007/978-1-4471-4769-5

Introduction: Changing the Game

Magy Seif El-Nasr, Anders Drachen, Alessandro Canossa

Publikation: Bidrag til bog/antologi/rapport/konference proceeding › Bidrag til bog/antologi › Forskning › peer review

Abstract

Game Analytics has gained a tremendous amount of attention in game development and game research in recent years. The widespread adoption of data-driven business intelligence practices at operational, tactical and strategic levels in the game industry, combined with the integration of quantitative measures in user-oriented game research, has caused a paradigm shift. Historically, game development has not been data-driven, but this is changing as the benefits of adopting and adapting analytics to inform decision making across all levels of the industry are becoming generally known and accepted.

Originalsprog	Engelsk
Titel	Game Analytics : Maximizing the Value of Player Data
Redaktører	Magy Seif El-Nasr, Anders Drachen, Alessandro Canossa
Antal sider	10
Forlag	Springer
Publikationsdato	2013
Sider	3-12
ISBN (Trykt)	978-1-4471-4768-8
ISBN (Elektronisk)	978-1-4471-4769-5
DOI	https://doi.org/10.1007/978-1-4471-4769-5
Status	Udgivet - 2013

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10.1007/978-1-4471-4769-5

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Introduction: Changing the Game

Abstract

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