Introduction: Researching users across media

The emergence of the Internet and digital technologies has brought about a massive proliferation of communication services and platforms since the mid-1990s ( Helles, 2013), turning communication across media into a key perspective in media research. Much of this research has had its focus on media institutions and their communication strategies (Davidson, 2010; Erdal, 2009) and media environments (Madianou & Miller, 2012), whereas cross-media communication as a user strategy has received relatively less attention. For this reason, the focus of this issue of MedieKultur will be on the user perspective proper and will pose the question: What are the methodological frameworks needed to study users across media?