Investigating User Experiences Through Animation-based Sketching

This paper discusses the use of animation-based sketching as an approach to explore diegetic designs in the fuzzy front-end ideation of the design process. We present the results from a design workshop with more than 200 partic- ipating design students, and 16 companies. The participants used motion graphics and animation to sketch design ideas into diegetic design solutions. Through a deep-dive into two cases studies we discuss how animation-based sketching techniques supported the investigation of user experience aspects in design scenarios, and whether the expression is dependent on the visual delity or on how animation is ap- plied to support a design narrative anchoring to the context.