Involving Stakeholders to Promote Commercialization of a Technological Innovation

Teea V. Mäkelä, Pekka Berg, Poul H. Kyvsgård Hansen

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Abstrakt

” This paper reviews wind energy industry recent developments in order to set
the context for an investigation into the commercialization challenge met by a
large European company when launching a new, innovative wind power tower
structure into the markets. The empirical work conducted was explorative,
comprised of qualitative expert interviews. Although the empirical research
was only at the explorative stage, it already pointed toward some interesting
observations that resonated with received continued innovation theory.
Particularly important was the observation that for a company such as the
case company here, which only manufactures one wind turbine part, it would
be nearly mandatory to innovate in terms of its business model, aiming to
become part of a collaborative, closely networked value chain that could
present a united front to the customer. However, to alleviate the uncertainties
of potential partners, a demonstrative trial would be precious”
OriginalsprogEngelsk
Titel14th International CINET Conference : Business Development and Co-creation
Antal sider14
Udgivelses stedEnschede
ForlagContinuous Innovation Network
Publikationsdato2013
Udgave14
Sider577-591
ISBN (Elektronisk)978-90-77360-16-3
StatusUdgivet - 2013
BegivenhedInternational CINET conference: Business Development and Co-creation - Nijmegen, Holland
Varighed: 8 sep. 201211 sep. 2013
Konferencens nummer: 14

Konference

KonferenceInternational CINET conference
Nummer14
LandHolland
ByNijmegen
Periode08/09/201211/09/2013

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Bibliografisk note

Can involving stakeholders really help avoid commercialization challenges?
This paper examines the commercialization challenges that arise when large European companies launches a new, innovative wind power tower structure into the markets.
The paper concludes that some of the challenges are:
1.Fear of risk due to lack of demonstrated use experience
2.perception of solution not being ready and
3.doubts about its effectiveness, and public opposition.

Published: 2013

Citationsformater

Mäkelä, T. V., Berg, P., & Hansen, P. H. K. (2013). Involving Stakeholders to Promote Commercialization of a Technological Innovation. I 14th International CINET Conference : Business Development and Co-creation (14 udg., s. 577-591). Continuous Innovation Network.