The present paper investigates several aspects of utility modeling. It considers welldocumented patterns of behavior in the face of uncertainty by individuals, groups, organizations and society. Risk preferences and risk attitudes such as aversion are reviewed. Problems with specific attitudes are identified. The modeling of utility as a preference ranking tool within the decision theoretic framework is considered and generalized.
|Titel||Proceedings of 11th IFIP WG|
|Status||Udgivet - 2004|